The Ageless: The Thunderbird
Every generation since the baby boom has memories associated with the T-Bird. Although never a fast car or as popular as the Corvette, it has made long-term impression on the American car buyer.
The Thunderbird has always represented luxury, sportiness, and a sense of adventure. From its early days as a small sports car it was meant to be a show car for the Ford brand. Chevy was having massive success with its small two-seater called the Corvette. As most car makers of the day Ford thought it must stay competitive by offering a similar model. The Thunderbird or “T-Bird” came into being.
The first generation of Thunderbirds (1955 - 1957) was small and youthful. Its styling was flared and dramatic, like the other cars of the era. While the sales figures were never as high as the Corvette for this first generation it was definitely a hit with the right crowd. The Thunderbird mystique had begun.
Over the next several generations the Thunderbird would change appearance and audiences. It would go from this svelte two-seater to a large four-passenger land cruiser in the mid-seventies. These “Big Birds” as they were known (each of the 11 generations of Thunderbirds had its own nickname) had little in common with the original car. Still the American car buyer had changed its tastes, and the Thunderbird had to adapt and prospered over the years.
Over time the Thunderbird went from being a show car for the Ford Motor Company to just another model in the lineup. The “Aero Birds” and “Super Birds” of the 80s and 90s were reduced to being the “sporty” 2-door sedan of the Ford catalog. While they retained some of their luxury upbringing most of that flair went to sibling Lincoln (as the luxury marque of Ford). There was little need for a true luxury model in the Ford stable.
After 1997 the Thunderbird was discontinued as Ford sought to strengthen its line up against the now powerful Japanese car firms. But soon Ford realized one of their strong suits was the ability to pull from their long and proud heritage. The new “Retro Bird” Thunderbird of 2002 was the first vehicle of this generation of Fords, followed by in 2005 the new Mustang GT. This Thunderbird was a brand new car, but it drew heavily on the look, feel, and personality of the original 1955 version. It was a two-door two-seater sports car with little in the way of the staid practicality of the 70s T-birds.
While the Retro Birds are no longer in production, the spirit of the Thunderbird marque has been revived. With a renewed interest in the cars of the golden era I’m sure we’ve not seen the last of the iconic Ford Thunderbird.
For more information and videos on the Thunderbird visit the site dedicated to all generations of the T-Bird.
