Effective Article Writing and Publishing

by Terry Stanfield

A lot of people are beginning to see the importance of writing and publishing articles on the internet as part of their SEM marketing campaign. This is also a great way to improve the link popularity of your website as part of your SEO efforts, showcase your expertise and be seen as an expert in your field. A lot of us know more about our field and how our product or service can help people than anybody else. The question is where to start. This article designed as a starting point so that we can get some of our own ideas and solutions published.

Publishing Content There are hundreds of article publishing sites. A simple search will yield a nice list.

Some sites require that you register with them. My suggestion would be that you use the same user name and password with each publication website. Create a template using Notepad so that when you are ready to entering in your articles you will have everything in one place.

The following outline can be used as a template. Article Title: Make sure that you have your theme keyword phrase here. Author Bio: Limit your bio to about 200 characters some allow more, but I think shorter is better. Add at least, one link to your website in the bio. Have the link pointing back to the page on your site where the article resides. Keyword List: Use one or two keyword phrases. Make a list of two or three keyword phrases that you want your article to be found under. Put the phrases are in the beginning and ending of your article. Article Content: This is the content of your article, not include the title go in this box. The articles should be about 500 plus words. the majority of the article publishing sites have a 500 minimum. Use the following outline if you are not sure how to proceed: Introduction: Introduce the problem that you’re going to solve. The next, state the three areas that you’re going to cover, the “points” of the article. Points of the article: Point1 Two or three sentences, Point2 Two or three sentences, Point3 Two or three sentences. Conclusion: Encourage reader to think about what are they are going to do now. Make some suggestions on what to do next. Invite them to look for upcoming articles on this topic or related topics. Finally: Edit your article for spelling and grammar. Create Meta tags so that you can have them when that page is added to your website. Add the content to your website and have it on your site for about a week before you publish the article.

Now that you have a starting point the next step is to sit down and start writing. Writing & publishing articles for the internet will only be beneficial after you do it!

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