Finance & Marketing

I’ve titled this article in a sensational way. I hope I don’t offend you, but I wanted to provoke your interest.

Despite the title, I’m not a mean-spirited guy. There are many opportunities for everyone to gain wealth. I want everyone to do well; I just want YOU to do BETTER! I know you can - you just need a bit of help.

Most marketers find that it is a slug-fest to stay ahead of the competition, they struggle and struggle just to stay even with the competition, when, in reality, victory is only about 2mm away. Let me explain:

I went to a Tony Robbins event recently. You’ve probably heard of his events, where participants walk barefoot over hot coals. Well, it changed my life. Now, I’m not trying to brag about walking on fire (well, I want to brag a little bit, you must admit, walking on fire is a pretty amazing thing to do!). I bring it up to mention one of the most important lessons I learned from Tony - there is only 2 mm of difference between being good (or even excellent) and being absolutely outstanding.

For example, if you are navigating an aircraft, and you start 2mm off course, over time, you could end up miles away from your destination and miss it altogether!

Tony gave other examples, too. Consider the world-class plastic surgeon, a master of his craft. Considering all the documentation from all the operations he has conducted, he finds that most surgeries only need 2 mm of change or less to create a dramatic improvement in a patient’s facial features.

So what does this have to do with you and your business? I believe the difference between surviving in business and thriving in business is only 2 mm. Really, it doesn’t take much effort to get dramatic results.

If you can beat your competition by only 2 mm, you will win. Find out what categories matter to your customers, and make those changes. You’ll be glad that you did.

Here are 5 “2mm Differences” That Matter. If you will pick just three of these and excel at those three, you will slaughter your competition:

1. Look and Feel. By improving the look and feel of your website, you will gain an initial edge over your competition.

2. Follow up! This can have a big impact on your clients. They will appreciate feeling wanted, needed, and respected.

3. Tracking and Testing. Keep track of what works and what doesn’t. Whether your client knows about this or not, it will make a big difference. This will help you find the language that grabs their attention and gets them sales.

4. Adwords Campaigns. I’ve been guilty of neglecting this myself! Most online marketers don’t spend time on their Adwords marketing. This must change! By becoming 2 mm better in this area, combined with two other areas, you will destroy your competition.

5. Backend Sales. Why stop with just one sale, when you can provide ongoing sales to clients? Look for ways to provide more products or services to customers after their first purchase.

Of course, there are more than five categories for improvement. I bet you could find many more that apply to your business. I encourage you to decide on three of these categories - improving each of them by only 2 mm will give you a boost over your competition.

Want to learn more? Today’s resource is 21 Fundamentals of Online Success. Learn about the fundamental characteristics for success, and take your business to the next level.