Overture and Conversion Tracking
Overture offers a similar paid “sponsored search” program as Google Adwords, with a few differences. Overture’s search sponsored search listings appear in a few search engines, the main one being Yahoo. affilorama review.
You can find Overture/ Yahoo! sponsored searches at:
The best programs they have are:
1. Sponsored search – which they claim lets you reach 80% of active Internet users through top search engine sites.
2. Search submit – adds your website affilorama to their database of free searches. This is a useful path to generating free traffic to your site.
3. Product submit – where you can potentially reach millions of motivated buyers through Yahoo! Shopping. Yahoo! Shopping is really nice because they make it very convenient for consumers to spend money by having things like the Yahoo! Wallet, which stores the customer’s credit card numbers and such.
If I had to pick one, I’d pick affilorama. Why? Because the more search engines your listings appear on, the more customers you are going to attract. Sponsored Search puts your ads in the search results on eight of the top US search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.
Overture’s Sponsored Search is the equivalent of Google’s Adwords program.
They also have a Content Match program that goes beyond searches. It’s similar to Google’s Contextual Advertising. Content Match provides additional targeted leads on a pay-per-click basis (PPC), with separate pricing and tracking so you can control expenses and track ROI.
Like with Google, you get targeted traffic, you only pay when they click through to your site, and you can set your CPC.
Using the Conversion Counter
Overture offers a free conversion tracking tool called Conversion Counter. It tracks the number of conversions (sales, registrations, newsletter sign-ups) that come from your Overture listings. You can track conversions for your whole account and for each keyword and match type.
You want to use this tool because it gives you a way to detect how your clicks translate into sales and/or conversions. You’ll be able to evaluate how your account is doing and track the performance of each individual keyword and match type. This lets you to optimize your listings and get the most for your money from Overture.
How does it work? When a visitor clicks on one of your Overture listings and hits your landing page, the Conversion Counter puts a “cookie” on their browser. When they go to the sales page, Conversion Counter registers a conversion and ties it to that visitor’s previous search. The cookie stays active for 30 days, which lets you track conversions on visitors who go away but then come back later and buy. Getting started is easy. You just sign up for free, cut and paste some HTML from Overture into your web page, and you’re good to go.
